One of the main values of a public relations campaign is that it helps establish you as an expert in your field. But you need to help the media help you. Your job is to let them know why you’re an expert and make it as easy as possible for them to use you as a resource. With that in mind, this week, I’m going to focus on daily tips you can use to use PR and media relations to establish you as an expert in your field.
Strategy C: Breakdown the various ways you can present a topic. Review how the topic you’re discussing impacts women, men, children, seniors, etc. You can pitch the same basic story to a large number of media outlets, but you can’t use the same pitch or angle. For example, there’s a chance that you can pitch yourself to Redbook, CNN and the Wall Street Journal, but you’re not going to do so successfully unless you modify the pitch to meet each media outlet’s specific needs. If you can present yourself and the topic in different ways and to different audiences, you’ll have a much greater opportunity to garner media coverage as an expert in your field.
Copyright © Anthony Mora 2012
Categories: Entrepreneur PR